Customer Feedback
At Bridlington Spa, we are committed to providing an exceptional visitor experience. Your feedback is invaluable in helping us enhance our offerings and ensure every visit is memorable.
Your feedback matters
Feedback from our visitors is essential. It gives you the opportunity to have your say on how we are performing, and how we can improve your visitor experience.
We asked our visitors to rate on a scale of 0-10 "How likely are you to recommend us?"
Our average score between 1 July - 30 September 2026 was 9.
Customer satisfaction results
Each year, the Destination Services team ask visitors for feedback on their experience at Bridlington Spa. The results help us measure how well we are meeting our service standards and where we can improve.
The table below shows how we performed against each of our Charter Standards.
| Charter Standards | Bridlington Spa 2025 | Target 2026 |
|---|---|---|
| Our staff will be knowledgeable and helpful, providing a prompt and personal service, respecting all and make customers and visitors feel welcome | 92% | 93% |
| Our venues will be managed in a sustainable way and checked daily to ensure they are clean and safe to use | 89% | 90% |
| Publish up-to-date and accurate information, maintaining a booking system that is convenient to our customers | 91% | 91% |
| Make prices competitive and fair to ensure value for money | 86% | 88% |
| Overall score: | 89% | 90% |
You said, We did
Your voice inspires action! Here are some changes we’ve made based on your feedback:
Caffrey’s
You said: Please provide a stout option on tap in our bars.
We did: We have now installed Caffrey’s Black Stout.
Accessible booking
You said: Please make wheelchair spaces bookable online rather than calling the box office.
We did: We have now enabled this online simply go to your account and update the other preferences tab.
Payment options
You said: You asked to be able to pay by Apple & Google Pay for a quicker checkout process.
We did: You can now book tickets for your favourite show at the click of a button!
We continue to listen, so please keep sharing your thoughts!
Visitor testimonials
“
What a great backstage tour we had. We’re from Birmingham and have lived in Bridlington for 2 years. We have been to other theatre tours, including RSC in Stratford. Jo who did the tour was informative, funny and enthusiastic. I knew some theatre terminology but definitely learnt some more! Bridlington Spa is a great place to visit (and I would imagine a great place to work too)!
”“
A BIG thank you for all for your help in making Daytime Disco another brilliant afternoon party!
Everyone in your team were really helpful and a pleasure to deal with before and during the show. Fantastic audience who were really up for it, everyone seemed to have a brilliant time. Great atmosphere and lots of positive feedback.
“
Beautiful theatre, small and intimate. They have managed to keep some old features and integrate the modern really well creating a lovely atmosphere and ambiance!
Good friendly service from all the staff. We went to an evening show and there’s a great bar as well as a tea and coffee bar serving delicious homemade cakes and snacks.
It was all very clean and fresh and it looks like the place is being looked after.
I would recommend going here
Did you know?
Throughout 2025 we hosted an impressive 238 shows. Discover how many people we welcomed and how many of our delicious scones you all enjoyed during the year:
Visitors
In 2025 Bridlington Spa welcomed 228,468 visitors!
If every visitor stood shoulder to shoulder on Bridlington’s South Beach, the line would stretch more than 100 miles!
Café
In 2025, the Bridlington Spa Café sold 19,170 scones — that’s enough to stack a tower taller than the Humber Bridge if you piled them one on top of another! We also sold 116,050 Hot Drinks and 11,603 Ice Creams.
Panto
More than 2,000 school children watched Dick Whittington. Oh yes, they did! In the Holiday Activities and Food Programme, we supported 700 of our most needing families in the community with panto tickets and Christmas dinner
Our Customer Charter
We’re dedicated to providing a welcoming, safe, and enjoyable experience for all. You can read our Customer Charter on the East Riding Culture and Leisure website to learn about our commitment to quality, accessibility, and continuous improvement.
Thank you for choosing Bridlington Spa.
We look forward to seeing you again soon!
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